EXCLUSIVE: Adam Levine Named L’Oréal Paris Men Expert Spokesperson


PARIS — Adam Levine, frontman and cofounder of Maroon 5, has a new gig: tellurian orator for L’Oréal Paris Men Expert. He will front a Hydra Energetic line, that is a largest authorization in a world’s best-selling, mass-market skin-care code for guys.

“To be a voice of this debate is a good approach to motivate group by a elementary pierce of holding good caring of a faces we’re given,” pronounced Levine, in a statement. He explained a daily act of caring for oneself is critical to him.

L’Oréal Paris tellurian code boss Pierre-Emmanuel Angeloglou explained a choice of spokesperson. “Adam Levine is one of a biggest low-pitched artists in a world, an idol that reaches all generations as a lead signer of Maroon 5,” he said. “The sum appetite he brings to his performances and life creates him a absolute orator that embodies a prophesy of a complicated Men Expert man.”

Levine has had countless multiplatinum albums and 3 Grammy Awards.

He is also an actor and mentor, portion as a manager on “The Voice” in a U.S., that is now in a 15th season. Levine works to worsen recognition for causes, such as LGBT rights, matrimony equality, meridian movement and men’s cancer.

That’s in sync with L’Oréal Paris Men Expert’s social-mindedness. The code dual years ago partnered with a Movember Foundation, a largest gift focused on lifting recognition and supports for men’s health. So far, Men Expert has donated a bit some-more than 1 million euros to a cause.

Levine’s voice resonates in a genuine and practical worlds, where he has 11.8 million Instagram supporters and 10 million Facebook fans. Maroon 5’s “Sugar” video is among YouTube’s top-10 most-watched, with 2.8 billion views.

“Gentleman and rebel, father and character icon, he represents a multilayered, multifaceted complicated masculine with his off-stage persona being only as applicable as his rock-star status,” L’Oréal Paris said.

Levine will seem in promotion for a Hydra Energetic line, that targets group age 30 and up, starting in a subsequent few weeks. It’s a worldwide campaign, with a concentration on Europe, Canada and Australia.

Levine’s attainment outlines a initial time Men Expert has sealed on a orator who is a musician. “I consider it’s a good approach to bond with new group — by Maroon 5 — with flattering most all generations everywhere in a world,” pronounced Vincent Chauvière, tellurian clamp boss of L’Oréal Paris Men Expert.

Last year, a brand’s sales grew by double digits — in all a categories and pivotal regions. Chauvière pronounced 3 categorical factors fueled a gains, including a Barber Club barber-inspired franchise.

“It has been a good success everywhere we launched, holding a lead as a number-one brave operation in a mass market, with roughly 5 percent of a share in Western Europe of a sum masculine skin-care market,” explained Chauvière.

The second motorist was Men Expert’s hygiene business, that was introduced 3 years ago and has finished good in Western Europe. It was only introduced in Eastern Europe.

“That’s flattering strategic, given roughly half of a sum men’s bathing marketplace is hygiene,” a executive said. “And a third reason is a success in Asia, quite in China — a biggest market.”

Men Expert has been in that nation given 2007, and now is China’s number-one men’s bathing brand. Last year, Men Expert’s sales grew 30 percent there.

After China, a U.K. and Germany most tie for Men Expert’s second-largest market, and afterwards there’s France in a third slot.

Men Expert launched during a finish of 2004. Its Hydra Energetic Anti-Fatigue 24H product is a top-seller currently in a men’s mass skin-care market.


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