New Parents Complain Amazon Baby-Registry Ads Are Deceptive


Kima Nieves recently perceived dual Aveeno bath-time sets and a box of Huggies diapers by her baby registry on Amazon. The usually problem? The new mom didn’t ask for a products, or even wish them.

Instead, Johnson Johnson and Kimberly-Clark Corp. any paid Inc. large sums to place those sponsored products onto Ms. Nieves’s and other consumers’ baby registries. The ads demeanour matching to a rest of a listed products in a registry, solely for a tiny gray “Sponsored” tag. Unsuspecting friends and family…


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