Ralph Lauren Weighed Down by Sluggish Store Sales


Ralph Lauren

RL -6.59%

increasing offered spending 30% in a latest entertain to applaud a 50th anniversary. Unfortunately for a conform house, a hype hasn’t translated to spending in stores.

Overall income rose 1.6% to $1.69 billion for a 3 months to Sept. 29, and digital income was adult 9%. But in North America same-store sales in brick-and-mortar outlets declined 1%.

The company’s shares fell 6.6% to $127.79 on Tuesday. Through Monday’s close, a shares had gained 32% on a year.

Neil Saunders, handling executive of GlobalData Retail, called a sales formula “anemic” and pronounced they simulate “a code that is still not wholly assured about a place in a conform universe or a destiny direction.”

Ralph Lauren has been repositioning itself to interest to younger shoppers. Last month, it announced a partnership with London streetwear code Palace for a limited-edition collection directed during winning over millennials.

The New York-based association has been upgrading core products like blazers and troops jackets with embellishments and other new details. And it has been creation a large pull on amicable media.

Fashion engineer Ralph Lauren greets a assembly after a Ralph Lauren 50th Anniversary Fashion Show during on Sept. 7.

Ralph Lauren Chief Executive Patrice Louvet pronounced a moves were starting to broach results. He pronounced online searches for a “Ralph Lauren” code were adult considerably, according to Google Analytics.

The association pronounced distinction for a just-ended mercantile second entertain rose to $170 million, from $144 million a year earlier, driven by fewer promotions and aloft prices.

Mr. Louvet also pronounced a association was stability discussions with


about expanding a forms of products Ralph Lauren sells on Amazon’s website. Ralph Lauren sells especially boots on Amazon. Mr. Louvet pronounced he would cruise creation some-more products accessible if Amazon would ensure opposite counterfeiters and assistance strengthen a brand’s image.

He combined that Ralph Lauren has begun offered to other online players, including Stitch Fix.

Asked by an researcher when brick-and-mortar sales would start flourishing again, Mr. Louvet pronounced a association was holding a right steps. He pronounced it is about anticipating a right change between simple and conform products and creation certain “our offered is joining with a new era of consumers.”

Write to Suzanne Kapner during Suzanne.Kapner@wsj.com


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