Samsung’s New Foldable-Screen Smartphone Is 7.3 Inches When Open

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At a developer showcase eventuality on Wednesday, Samsung pronounced a phone, that is 7.3 inches when opened, would be prepared for mass prolongation in a entrance months. It boasts a second, smaller arrangement on a outside—which it called a cover window—allowing users to check emails and perform other simple tasks when closed.

Samsung, that ships one of each 5 phones globally, is eyeing a splashy device to assistance lift sales, as consumers reason on to their handsets longer and lower-cost Chinese rivals benefit strength. Last week, a world’s largest smartphone builder reported a third-quarter mobile increase had nose-dived by a third.

Global smartphone shipments fell 8% for a 3 months finished Sept. 30, a fourth true entertain of declines, according to Strategy Analytics, that described a attention as being “effectively in a recession.” Samsung shipments, meanwhile, forsaken even some-more during 13%.

The Wall Street Journal reported in Jul that Samsung was building a foldable-screen device targeted for a recover early subsequent year.

As a final pattern is still being decided, a South Korean record hulk showed off a foldable display—which it calls a “Infinity Flex”—with a lights dimmed. Justin Denison, a Samsung comparison clamp boss of mobile product marketing, demonstrated on a antecedent how a phone could run 3 apps concurrently when opened.

“The Infinity Flex arrangement is a substructure for a smartphone of tomorrow,” Mr. Denison said.

Foldable-screen phones are apropos a hotly contested race. At slightest 4 of Samsung’s rivals, including

Apple
Inc.

and Huawei Technologies Co., have sought patents for folding models. Last week, a little Chinese firm, Royole, denounced a world’s initial foldable-screen device, that boasts a 7.8-inch shade that can overlay 180 degrees.

The foldable-screen handset would shake adult a simple pattern for smartphones, that have confirmed a identical demeanour for some-more than a decade. But analysts contend a foldable, tablet-sized device could proceed $2,000, so Samsung executives have concurred they need to furnish constrained uses to clear a high price.

The Suwon, South Korea-based association has hold discussions with Netflix Inc. and YouTube, a section of Google parent

Alphabet
Inc.,

on how to optimize calm for a folding-screen device, a Journal reported final week.

The foldable-phone market, however, projects to primarily be small: Strategy Analytics forecasts such handsets will paint only 1% of all smartphones sole subsequent year and 4% in 2023.

Samsung also denounced skeleton to open adult Bixby, a homegrown practical assistant, to third-party developers for a initial time. Like

Amazon.com
Inc.’s

Alexa, Bixby needs outward voice-app developers to emanate functions—which Samsung calls “capsules”—to popularize a technology. These capsules, that a Journal reported on final week, would concede users to give voice prompts to tide music, sequence pizza or accost a taxi.

A late comer to a practical partner race, Samsung’s Bixby enjoys an advantage over rivals since a association sells some-more than half a billion televisions, phones and home appliances a year. The association has affianced all a inclination will have Bixby by 2020.

“A new era of record breakthroughs has non-stop a doorway during a gait we have never seen before,” pronounced D.J. Koh, Samsung’s mobile chief.

Write to Timothy W. Martin during timothy.martin@wsj.com

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